Understanding where each customer is in part of their journey with your store can provide immense benefits as you can tailor your messaging based on where they are in their journey with your brand.

Customer lifetime cycle

  • VISITOR (visited the website but no email address to identify)

  • MEMBER (can identify with an email address but no purchases yet)

  • ONE TIME BUYER (can identify and purchased once)

  • ACTIVE (bought multiple times)

  • AT-RISK (not purchased anything for more than six months and no engagement)

  • LOST (not purchased anything for more than 12 months and no engagement)

They are automatically created based on the data we get from Shopify. Contact for us is someone we can identify with an email address.

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