Combining several data points will be even more effective, allowing even narrower personalization. Combining gender, age, location, and purchase habits, can allow you to match the prospect’s intent and offer the products they may be interested in and trigger a conversion.
For example, you could match when a customer bought a gift to their spouse and remind them of the occasion (birthday, anniversary, or other). This allows you to predict the future behavior of your regular customers and delight them by offering them products they may like even before themselves remember to do it.
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